Meat Department
Fresh Meat Ads/IRCs
Distribution: Two weeks at 1000 retail grocery stores
Lead Time: 120 Days Retail
Exposure: 2-weeks to one month
Turkey Tag Holiday Ads/Coupons
Description: Attached to fresh bagged turkeys (whole & breasts) Distribution: National or regional Volume of 6 million for national distribution
Lead Time: 6 months
Retail Exposure: 2-weeks prior to Thanksgiving & Christmas