Produce Department
Produce Bag Talkers
Distribution: Over 1 billion bags per month for national Average of 9-15 dispensers per store Eight impressions through bag life cycle
Costs: $28.00 to $42.00 per M (depending on volume) Production costs of $5,000 per account
Lead Time: 120 Days
Retail Exposure: 2-weeks to 90 days
Produce Ads/IRCs Distribution: Varies by item of produce
Costs: $40.70 to $61.50 per M (depending on volume)
Lead Time: 120 days generally, but some items seasonal
Retail Exposure: 2-weeks to entire season